Finding different, new ways to be creative and market to consumers is exciting and a great way to engage with potential customers. Web marketing is a brand new form of marketing that has become popular in the past couple of years. You can reach tons of more people via web marketing than traditional forms of marketing.
Web marketing is a great tool to get your business going and to build a brand, however, it’s easier said than done. There are tons of mistakes with web marketing that small businesses don’t realize they are making.
Here is the top 5 so you can avoid making them
1. Unmeasurable Objectives
When setting your goals and objectives for your web marketing, you want to make sure they are measurable and achievable. Aiming to have 30,000 visits on your website when your average is 5,000 is not going to allow you to progress or reach the people you currently have let alone reach new people.
You also want to keep track of how well your campaigning s doing because if it’s not doing well, you want to be able to think on your feet to fix it.
2. Inability To Advertise Or Keep Up With Website
Just because you have created a website or a social media platform, doesn’t mean it will automatically do well online. A lot of small businesses forget to include their website on business cards, menus, or fail to verbally mention it as well. There are millions of other websites the targeted audience could land on so you have to work hard and give them a reason to land on yours.
When you build your website, consistency in formatting is key. Nearly every consumer has a cellphone so having a mobile-friendly website is important. Links, words, and fonts should be clear and accessible. If a consumer cannot find what they’re looking for quickly, they will look elsewhere.
Every chance you get, talk about your website!
3. Not Developing a Target Audience
When marketing, small businesses want to remember that trying to market to everyone is a failed attempt. Understand what your audience needs and anticipate what they’ll need in the future before they need is a successful route to choose. When you try to market to everyone, you essentially market to no one.
If you are in the home cleaning business and you anticipate that somewhere down the line, the audience will wonder what the cost of starting a carpet cleaning company, you want to market that to your target audience so they don’t go searching elsewhere.
Develop a target audience, and build on marketing from there.
4. Blogging With No Intent
If you are web marketing through a blog, it’s important to create quality content. Posting frequently but with no substance can be detrimental for web marketing and small businesses. Readers can detect fluff and won’t be interested in the rest of the future posts.
Put out quality material, that will be useful to the audience and will keep them coming back.
5. Not Utilizing Search Engine Optimization (SEO)
There are many benefits to using SEO. One of them being, it directs consumers to your pages. Consumers go by keywords and whatever comes up first is what they’ll click.
Small businesses need to research keywords so that they can tag all their pages with it and lead more traffic to it.
Avoid Mistakes With Web Marketing For Results
Making mistakes with web marketing can be hurtful to leading traffic to your website and it hurts the chances of effective, successful marketing. With these top 5 marketing mistakes to avoid, you should see major improvements to your return on investment in marketing.
Check out our page for more tips and tricks on how to develop your brand!