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Are you wondering what the essentials of small business digital marketing are? If you’re a small business owner who’s hoping to increase your customer base to boost profits this year, digital marketing is a must.
If you’re not sure where to start, keep reading. These online marketing strategies can help you expand your marketing plan in a way that is easy and affordable. Integrate some of these practices into your marketing plan today to get started.
1. Know Your Audience
To help you figure out where to start when planning a digital marketing plan, you should work to make sure you can nail down your audience. If you don’t know who your target audience is, it will be difficult to know how to reach them online.
Build customer personas into your branding strategies so that you can narrow down on the best digital platforms and the methods you can use to reach them.
If you want to dig deeper to understand your customer, reach out to them using surveys and interviews. Examine why people buy from you to understand more about this person’s needs and priorities. Rounding out your customer’s needs and demographics will help you continue on your small business digital marketing journey.
2. Email Marketing
If you don’t already use email marketing, it can be a great place to start. Build and maintain an email subscriber list with your past and current customers to reach out to them with news, promotions, and more.
Sending a weekly or monthly email helps you reach out to your audience regularly, allowing you to build an organic relationship with them.
3. Social Media Marketing
Once you’ve established who your customer is, you should be able to figure out what social media platforms they’re using. Use these platforms to generate great content so that you can build an online brand.
Tell a story with your content, highlighting your products, your staff, and sharing your own story as a small buisness owner. Engage with your customers, as well as other businesses in your community to create networking opportunities and generate leads.
Consider using video content to allow others in on your buisness, allowing them to feel more connected to your brand. Humanizing your brand with this kind of content helps to build brand loyalty. This is a tactic especially important for small businesses that have a more intimate relationship with their customers than larger brands.
Set aside a budget for paid advertising on your social platforms so that you can get your great content in front of new audiences. This is a great way to reach out to your target audience and tends to be less expensive than other marketing techniques.
Top Small Business Digital Marketing Tips
If your beginning your small business digital marketing journey, keep these tips and tricks in mind. Digital marketing can be a great way to grow your business this year. Make sure that you know your audience and how to reach them to make the most of your digital marketing efforts.
For more advice on online marketing, head to the Internet/Tech section of our site.