It is considered that the higher your website ranks on the search engines, the easier your chances are to reach and get potential clients. For this purpose, you will need SEO in order to collect more traffic on the website and increase conversions by reaching a wider audience.
Certainly, the most well-known and successful search engine on the platform is Google. To be able to host critical and useful opportunities, you need to make the most of your presence on it.
Typically, Google has one of the most appealing tools in the market. If used correctly for planning your SEO (Search Engine Optimization) and PPC (Pay-Per-Click), you’ll be able to discover endless opportunities for ranking your website higher in no time. You are only required to learn how to use Google Keyword Planner.
In this article, we are going to discuss everything you need to know about the Google Keyword Planner
What Is Google Keyword Planner?
Starting with the basics, this component of Google gives you access to a software that allows you to make a list of useful keywords through analysing and researching it. The main purpose behind it is to receive pay-per-click through campaigns along with managing purchases within the specific budget.
Usually, the idea is that Google Keyword Planner is a software designed for paid search. In present times, it is a very popular piece of software in the digital marketing world. However, it can also help with increasing your organic traffic with PPC keywords and SEO strategies. The thing is to figure out how to make the most of a specific search strategy.
What Else It Does?
- It helps in planning better content marketing strategies for business.
- It helps in searching for keywords that link to specific services, products, etc of a brand.
- It helps in filtering through the valuable keywords in monthly search volume by average cost per click that helps in targeting potential customers with the help of campaigns.
- It helps in viewing specific information such as search network, country, language, etc.
- It helps in giving a website or business an extra boost to successfully plan marketing strategies and online approach.
How To Use Google Keyword Planner?
The tool Google Keyword Planner is an extremely valuable tool. It helps individuals and business start-ups to spend very little to no money on the boosting campaigns of their brands. Before planning any SEO and PPC campaigns, here are two options that show’s you how to use the Google Keyword Planner.
1. Finding New Keywords
This can be done with a feature provided by Google Keyword Planner that helps in identifying the phrases and keywords that relate and links to the ones that you have already mentioned. Finding new keywords will help you to build a better PPC campaign by seeing estimated bids for your keywords.
2. Getting Search Volume
This option can be used if you already have a list of phrases and keywords that you need to target through marketing in our campaigns. The Google Keyword Planner will help you by providing you the list of data, the search volume and performance of each keyword.
Tips On How To Use Google Keyword Planner
As we have briefly described the basics of Google Keyword Planner, let dive deeper into the tips of mastering your campaigns.
Here are some ways you can make the most out of the Google Keyword Planner.
Balance Your Keyword Selection
Learning how to use Google Keyword Planner includes figuring out the right way to determine how to select specific keywords. It is important to use the right phrases and keywords in order to get a chance to receive valuable and potential traffic on the website through search engines.
There is also a high chance that you will get a lot of traffic if you use a broad keyword that has a high amount of search volume. However, to make the traffic more targeted and specific, a smaller keyword will do the job. You’ll receive fewer visits on the website but they may be interested in your products or services more.
In short, it is important to balance the high and low volume of keywords.
Opt For Local Keywords
Ranking with global keywords is great, but it is important to know whether it is helping you with your business or not. It may not be a good idea to be ranked globally when you need to make the benefit locally with your PPC and SEO campaigns. With Google Keyword Planner, you can easily determine the highly specific areas where your keywords are being typed and searched.
You can view this by clicking on the Plan Overview csection and then in the All Locations options. There you will be able to see a location filter, make sure to scroll down and see your specific area and the keywords searched. This will help you in making better content marketing strategies through local keywords.
Check Out Keywords of Competitors
This one will definitely take you places. Through competitor analysis, you will make the most in the digital marketing world as you will observe what and how your competitors are doing something. The competitors must have increased satisfaction and capacity of audience.
For this reason, the Google Keyword Planner helps by giving you an option to generate keyword suggestions from a specific URL. This is an easy process. Just grab some URLs of your competitors websites and paste it into the search bar. Then click on the Entire Site option of your search.
You’ll be able to receive thousands of keyword suggestions with this technique including many of them which you might not have thought of by yourself. You can also use the filter option provided to get rid of irrelevant keywords that might not link with your services or brand.
This way you will be able to plan a huge marketing strategy with SEO and PPC along with receiving a never ending stream of ideas through various competitors.