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If you are considering pursuing a career in marketing, you are likely doing so for a number of reasons. Such a career is enticing to many because of its versatility, the fact that you can apply a career in marketing to a variety of fields, and because it allows you to exercise a great deal of creativity in your work.
Nevertheless, it is always a good idea to obtain as much information about a potential career path before diving in. There might very well be several aspects of a career in marketing that you were unaware of before. Such factors might make this career choice even more enticing, or may even help you to figure out just how you should prepare to enter the exciting field of marketing as a professional.
From the skills required to be successful in marketing to the projected landscape of the field itself, there is much to learn about a career in marketing before you take definitive steps towards starting yours. With that in mind, here are six key points that you should know about a career in marketing so that you can make more informed decisions regarding your professional plans.
6 Points You Should Know Career in Marketing
1. What a Marketing Job Entails
First and foremost, it is important to have a solid understanding of what exactly it is that a career in marketing entails. There are many aspects to the job, and the precise nature of your own future career will depend on exactly what form of marketing you wish to work in.
The concept of marketing as a practice is not a new one. Those who make a living off the goods and services they offer have always looked for ways to get the word out about what they do in order to bring in more customers and clients. Whether that meant encouraging satisfied customers to spread positive word of mouth regarding a business or, in more recent times, looking for ways to build and optimize an online presence, companies and businesses have always seen the value in solid marketing practices.
As a marketing professional, your job would be to do the legwork involved in discovering the best marketing practices for a particular business or client and then implement them in the right ways. Creativity and strong problem-solving skills are a must if you wish to excel in this field, as are solid communication skills and the ability to think outside the box.
Those looking for an even more thorough breakdown of what a career in marketing would entail should check out this infographic: Who Is the Modern Marketer and What Do They Do? for more information.
2. What Practical Skills Are Required?
While everyone who chooses to pursue a career in marketing will need to be able to think creatively and work efficiently, there are also a number of other skills that are necessary in order to do a career in marketing well. That being said, it is important to note that not all marketing jobs are alike. This means that you will need to know specifically what sort of marketing job you want to pursue in order to understand the skills that you will need for your career in marketing.
For instance, many marketing professionals these days work specifically in digital marketing. However, some are more concerned with social media marketing, while others are specifically employed as content copywriters. Depending on what sort of marketing role you see yourself in, there are going to be specific skills that you will need to develop.
There are a number of ways in which you can look to acquire the right skills for your ideal marketing job. You can consider enrolling in an online course designed to teach you about areas such as Google Analytics, or you might even decide to go back to school to earn a master’s degree in marketing.
The education process you choose should be geared towards helping you learn the practical aspects of excelling in the specific marketing role that you see yourself in.
3. You Will Need a Strong Professional Network
These days, it is tough to advance in any career without a strong professional network. This is particularly true for those who wish to have a successful career in marketing. While there is much more to landing your dream marketing job than simply “who you know,” being in touch with the right people at the right time can increase your chances of advancing your career.
There are many ways in which you can go about building your professional network. If you are currently earning a marketing degree, there is no better place to start than with your fellow classmates and instructors.
When you are working as a marketing professional, you should look to take advantage of all networking opportunities that present themselves. Consider attending events that are specifically organized to promote networking among marketing professionals. Such events often come with an educational aspect to them, meaning that you can potentially enhance your skills while you connect with other professionals.
4. You Will Likely Have to Work for Free at Some Point
Even though your goal in starting a marketing job in the first place is to make a living out of such a career, it is important to know that you will most likely have to bite the bullet and do some work for free. This is most likely going to be the case at the start of your career when you have little to no experience with your name.
The fact of the matter is that most companies or marketing firms want to hire professionals who have a certain amount of experience on their resumé. This means that in order to gain that experience, you will need to start by taking unpaid positions in the beginning.
Such positions might be in the form of internships or minor, entry-level jobs. Even though it can be rough going at the start, taking jobs that allow you to gain experience is going to be far more valuable in the long run. You will be able to strengthen your resumé and build up your skills so that you will be ready for a well-paid position in the future.
5. Marketers Never Stop Learning
The field of marketing is one of those fascinating industries that is constantly evolving and changing. Since so much of successful marketing is tied to technology, this will likely remain true throughout the duration of your career.
Based on the fact that technology is in a constant state of development, you will need to adopt a personal policy of continual learning. Knowing from the start of your career just how important it will be to be on the constant lookout for opportunities to learn will allow you to better recognize those opportunities as and when they arise.
A good marketer knows that it is impossible to know everything. Nevertheless, they also understand the value of looking to expand their knowledge base as much as possible throughout their career. Ultimately, a good marketer might not know everything, but they will never stop trying to obtain as much knowledge about their field as possible.
6. Mentorships Are Invaluable
There are a number of reasons why you might wish to find a professional mentor for yourself early on in your career. For starters, since there are so many ways in which to take a career in marketing, it can help to have a seasoned professional on your side when you are looking to make your own decisions regarding your career.
Furthermore, it can be incredibly helpful to be able to reach out to someone who is in a position that you would like to be in one day, whenever you start to wonder if you are on the right track. Even though your path to success will be unique in its own right, a mentor can help you to better discern the right steps that you should be taking in order to achieve that success.
Finding a mentor doesn’t have to be a difficult process, either. Consider those within your professional acquaintance who are currently in positions that you would like to be in yourself one day. Of those individuals, ask yourself which of them you would feel most comfortable going to whenever you have professional questions or even doubts.
Your mentor should be someone whom you can trust to provide you with clear and honest feedback about your career. They should also be someone who inspires you to take your career further and to aim higher. Lastly, from a more practical standpoint, your potential mentor should be someone who enjoys offering guidance and advice to younger professionals in the field.
If you are able to find someone who meets these criteria, then it is more than likely that they will be happy to oblige and become your mentor. With such a professional relationship in place, you can feel confident in turning to your mentor with any career-related questions that will inevitably arise.