Over the course of the last 5 years, mobile users have accounted for over 50% of the web traffic in the world. Who could’ve imagined in the 90s that a normal mobile phone will become a formidable force? This feat was possible because of the creativity and input by web designers.

Nowadays, we browse, stream, download, and access content within just a few seconds. To reach this stage, various levels of coding and efforts are required.

In today’s era, creating a website that is mobile-friendly is as important as maintaining a site that is desktop compatible. Designers know this trend and are ensuring to adapt to the same.

So how to actually create a web design that is mobile compatible? What are the core principles? Let us take you through the 9 pillars or tenets of mobile web design.

How to Create a Good Mobile Web Design

1. Creating a Simple and Concise Menu

Creating a Simple and Concise Menu

As a user, none of us likes to scroll through a cluttered menu. Adding too many sub-menus to the section also affects the user experience for the visitors.

An ideal menu is a seamless compilation of the overview of products and services. This categorization helps users navigate the website seamlessly.

While designing a website, the menus need to be well-sorted, providing a seamless browsing experience.

2. Building Short but Effective Forms

One thing to remember is users do not like to fill long forms on mobile. These long forms are disengaging and disrupt the user experience while scrolling through the mobile.

When you are trying to receive a user’s details, keep the number of form fields as less as possible. This will help you get more sign-ups for newsletters and payment forms.

Keeping the forms short will not only be easy on the eyes but also add convenience.

3. Adding Eye-Catchy CTA’s for Visitors

Creating a unique call-to-action (CTA) is crucial. It is a vital aspect of web design and plays an important role to generate new leads.

Whenever mobile users visit a website, their intent is very clear. They want to buy or purchase the service or product. Therefore, placing the CTA at a convenient place will further boost your chances to get more clicks.

If a CTA is not placed correctly, users will directly move to the next website, since their attention span is less.

4. Ensuring Search Results Reach

Ensuring Search Results Reach

To ensure that you achieve success in business, tending to the needs of the mobile users is of paramount importance. They visit any website with apparent intent. You need to ensure that you’re ranked for the correct keywords.

Imagine a scenario when you are searching for a mug and instead land up on a page that sells glass. It will not disappoint the user but also reduce your website’s credibility.

Furthermore, you can attract user’s attention by adding an image, price, and short description through your SEO efforts. This saves users time as they don’t have to search around to find the service or website.

5. Building Seamless Communication

While building an e-commerce website, a click-to-call feature should be prominently displayed in front of the users. This will make it easy for the site visitors to contact you. It also ensures brand trust and credibility immediately.

Add the most asked questions to the page in the form of FAQs. They will instantly resolve a user’s doubt, which will further build seamless communication.

The key is to provide the customer with immediate support at all times.

6. Thinking About Thumb-Friendly Build

Let’s be honest here, none of us likes to visit a website where the icons or buttons are too small to click, and the text is too hard to read. We instantly switch to the other page where we get a mobile-friendly view.

A study by Neilson Norman group suggests that the minimum tap area to fit a user’s thumb easily is 0.4in x 0.4in. Anything larger or smaller than this size will be disengaging.

So, ensure that your website is thumb-friendly to enhance your user experience.

7. Reducing the Loading Time

In today’s world, everyone is on their feet at all times. No one has even an extra second to spare.

A study states that 80% of people feel disappointed if a website has a slow loading speed. On the other hand, a website with less than 4 seconds loading speed is considered ideal and a perfect solution.

As a designer or website creator, you should ensure that the website’s total size is compact. Whenever a website is made with too many images and videos, the loading speed reduces significantly.

8. Avoiding Pop-Ups

On any normal day, a mobile phone user will not be a big fan of ads, pop-ups, or surveys. They cause unwanted disruption and cluttering on the mobile screen.

Although it is tempting to send pop-ups to a mobile phone, users ideally don’t like it. If they need some information or want to subscribe to one of your services, they will naturally take the initiative.

Users really appreciate the clarity. For reference, if some brand is promoting a blog on your website, make sure you have specifically mentioned the brand’s name. This practice will give users the ability to opt-in instead of making them go through the entire content, which may lead to unsubscription.

9. Making Content Clearly Visible

Making Content Clearly Visible

Content is one of the crucial aspects of your website. After all, the first thing any user will see is text.

Often web designers choose a bold theme that completely overshadows the content. This leads to users facing a hard time reading the content – making them lose interest and bouncing to a different website.

To avoid such an instance, warrant that the website has a light theme and the content is clearly visible. The more easily a user can comprehend your content, the better are the chances of your services or products getting picked.


These are some of the core principles that a web designer or any user should know. Remember, convenience and efficiency are your best friends in the field.