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Packaging is essential when it comes to increasing the revenue of your business. Using the wrong product package design can be detrimental and negatively affect your company sales.
If you’ve been searching for ways to improve your product design, then look no further. In this guide, you’re going to find some useful tips and tricks that will help take your packaging to the next level.
When your packaging is effective, that means your business is effective, and your overall profit will continue to increase. Let’s get those creative thoughts flowing and jump into useful tips and tricks for your next product design meeting.
1. Use Graphics
People love packaging that’s engaging and captivating. The best way to produce product design that is engaging is by using a variety of graphics on the packaging box. But, you don’t want to pick any graphics to use on the packaging.
The graphics you select to use should all tie back in with your company’s mission and brand. Remember, when customers and potential customers see your packaging, you want them to immediately know that they’re looking at one of your company’s products.
It also helps when a customer tries to explain to close family and friends what box to look for when they want to try out some of your products for themselves.
2. Use the Right Words
When you think about the wording that you’ll want to use on the packaging, you want to keep it clear and straightforward. When customers look at the box, you want them to know without question what the product in the box is without room for confusion.
The more words you use on the box, the more confusing it will become. And when customers aren’t able to identify what they’re getting in the box, it reduces the likelihood that they will purchase your products or services.
You can research a variety of descriptive words that will give you what you need to describe the product in the box.
3. Don’t Lie
One way to build the relationship between you and your target audience is to provide them with honest information about the products that they’re buying. This means that along with listing ingredients that are present in the product, you might also need to print a warning label.
This should be done if there are ingredients or pieces of the product that can be fatal.
For example, if your product is a toy with small pieces, you’ll want to add a label that says, “warning small pieces are a choking hazard.” This will ensure that parents watch their children while playing with the toy to make sure that they don’t put the smaller pieces in their mouths.
Or if your product has harmful chemicals, you’ll want to let the consumer know that some steps they need to take if they accidentally swallow some of the product solution. When you don’t tell the truth, and customers begin to be harmed by your product, not only will it reduce your product revenue, it will also ruin your companies reputation.
4. Don’t Go Overboard With Color
While using color is a great way to increase your product packaging appearance, you don’t want to overdo it. One of the most valuable product packaging design tips that we can give you is not to add too many colors to your packaging.
When you begin selecting colors for your packaging design, you should ask yourself how these colors represent the company brand? Will the chosen colors for the packaging make sense when customers are trying to find our products?
If the answers to this are no, then you could be using too many colors or not enough colors. Before you begin printing-packaging, take the time to print a rough draft or create an imageboard to see which colors work well together.
If the colors won’t make sense to your target audience, but you don’t know what to do, you need to use this resource. Depending on the target audience of your customer base, you may not be choosing the right design to get the desired response from them.
5. Select Fonts Carefully
Another piece of the packaging design that you need to be careful with is the font that you select to print the words in. The font that you select should coordinate with the graphics and colors that you’re using on the packaging.
A font that is too large in size may distract from the other images and information printed on the packaging. Depending on the type of business that you have, you may have more room to play with font sizes and colors when it comes to your packaging.
At the end of the day, the font should make sense as it relates to your company mission and values.
6. Package Should Be User-Friendly
When selecting your packaging design, the last thing that you want to do is choose a box that is challenging for the customer to get into. Your packaging should be user-friendly and straightforward.
If the product is heavy, you may consider designing a box with handles that customers can punch in so that they can better carry the box. Or, if the products are smaller, you’ll want to select packaging that is smaller in size and make sense for the product you’re placing inside of it.
A Product Package Design Guide for Any Business
When you’re creating your product package design plan, consider all the factors that we’ve mentioned above. A package that is to busy won’t have the same effect on customers that you wish it too. But you can play around with font sizes depending on the products that you sell.
This post was created for readers like you that are looking for special and useful packaging information. If you want other tips and advice when it comes to advertising and marketing, continue to flick through some of our other blog posts.