Did you know that the global online shopping market size is expected to reach $6 trillion by the year 2024? If you are an ecommerce business, then it is important to have the best product photography possible in order to increase revenue and grow your business. Let’s face it – you didn’t start a business to not make any sales.
Our short guide below will go over our top product photography ideas to help you stand out against your competition.
1. Show the Product Being Used in Real Life
One way that your potential customers will connect with what you have is to place the product in a place where it is usually used. This can help them envision where they will place the product themselves.
You can also have a friend or relative use the product in its typical setting and capture some pictures while they are using it. This can truly make a potential customer imagine themselves physically holding and using your product.
The more a customer can connect with the product, the higher the chances that they will pull the trigger and make a purchase.
2. Clean the Product
Take the time to thoroughly clean your product before you start taking pictures of it. Make sure you inspect it for blemishes, dust, dirt, and fingerprints. If you skip this step, there will be flaws when you look at the final pictures, since you are taking magnified pictures of what you are selling.
Keep in mind that sometimes dust will settle on your product while you are shooting the pictures. If this happens, you can take care of this while you are editing photos during post-processing.
3. Shadows Are Your Friend
Another tip is to add natural looking shadows to your product photos. The great thing is that thanks to technology, you don’t have to spend thousands on lighting equipment to have the shadow effect.
You can use a program such as Photoshop to help you achieve this look. You can read more on drop shadow photoshop here.
When you are at a physical store you have the ability to hold a product, turn it and truly see every angle. Unfortunately, this is not possible online, but you can use 360 photos to help simulate this experience.
You can use photo editing software to make the pictures interactive, or you can animate the photos with photo editing software. Another way to create this simulation is to take pictures from different sides and angles.
Product Photography Ideas
Now that you have our top product photography ideas, you can choose which ones will serve your product best and try them out to see how it works out for your business and sales. Remember, your website photos matter when you are trying to convince a stranger that you have the solution to their problem.
If this blog post helped you out, please continue browsing our business section for our latest tips and tricks to help your business level up.