According to studies, 88% of Google searches for local businesses call or visit the business within one day.

This proves how important it is to improve your website’s search engine ranking. But most business owners are not sure where to start or how much it will cost.

It can be difficult to know who to trust when it comes to SEO services, and the cost of these services can vary widely.

But don’t worry. Keep reading because we’ve put together this guide to SEO agency pricing so that you can make an informed decision about which SEO marketing services are right for you.

CPM – Cost Per Mille / Number of Impressions

CPM - Cost Per Mille

This is often abbreviated as CPM, and it’s also called cost per thousand (CPT), especially when referring to advertising. Setting this model up is simple, but the costs might vary on the number of views or impressions that will be generated by your website.

Say you want 1,000 impressions for your website; the price set by the SEO firm would be $40. But if they can improve ranking so more than 1,000 people see your site every time they search for your industry or keywords, then you can get more impressions.

CPC – Cost Per Click

CPC - Cost Per Click

This model is the opposite of CPM. SEO agencies charge on a per-click basis so they earn once users visit your site by clicking links in the SERPs (Search Engine Result Pages). However, this model is not recommended because it encourages link spamming especially when getting referrals or backlinks would be essential to improve your rankings.

For example, if the SEO company sets a commission fee of $20 for each referral that clicked on your site’s links in Google, then some potential clients will create spam links just to generate traffic and commissions.

CPC-based arrangements are often offered especially by small local firms which usually do not have enough influence or industry authority to get your site ranked on top of major search engines.

CPA – Cost Per Action

CPA - Cost Per Action

Setting this model will depend on the SEO firm’s assessment of your website’s value, which can be measured in terms of conversions, transactions, leads, etc. This is based on the fact that if you improve SEO for your site then more users would view it and engage with specific features like filling out forms or purchasing products.

The payment is simply based on the number of actions done inside your site, not for impressions or clicks. CPA is similar to CPC but it allows users to define their rate per action instead of having an agency set a fixed price.

Note: Always ask about SEO additional costs and fees before signing up for any agreement with any firm you are considering hiring. Also, learn more about how much does SEO cost.

No matter what you choose, make sure you work with a professional SEO agency like

Find the SEO Agency Pricing That Suits You

SEO agency pricing can vary greatly, so it’s important to do your research before settling on a company. Factors that will influence the cost include the size of the agency, services offered, and location.

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