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Is your current advertising plan just not working? Maybe your sales have remained stagnant despite spending extra on your ads over the past few months.
The truth is, advertising is always changing. It may be time to put those billboards to rest in favor for something newer to reach your target audience.
SMS promotional marketing is still relatively new. You can get a jump start on this trend and see a huge increase in your bottom line.
Do you want to know more? Keep reading to discover why SMS promotional messages are so critical to your success.
It Helps You Connect with Customers
It’s no secret that brand loyalty is a huge part in gaining a nice repeat customer base. Once a customer feels connected to your brand, they’ll keep coming back for more. It’s why you automatically grab for that name-brand pasta even though the off-brand is cheaper and tastes the same.
In order to facilitate brand loyalty, you need to connect with your audience. While there are many ways to do this, sending out SMS marketing messages is one of the easiest.
The days where people email their loved ones are dwindling. Many people now associate email with work and spam messages. Their phone and text messages are now associated with talking to loved ones.
By sending SMS messages, your customers will be more likely to form a personal connection to your brand just based the device you reached them through.
They Have Great Read Rates
Think about all the time and money you put into those marketing emails. You may have even hired someone whose main job is to create email campaigns.
But, emails only have a 20-30% open rate. This means you’re spending all that money just for the vast majority to completely ignore you.
SMS messages, on the other hand, boast a 98% open rate. If you have to choose between the two, it seems like SMS messages are the obvious choice.
Perhaps one of the reasons SMS messages have such as high open rate is that they’re convenient.
Most set their phones to show unread texts on their home screens, but not unread emails. Those with newer smartphones can open their text messages straight from their locked home screen instead of having to unlock their phone and open an app first.
Plus, SMS messages are much shorter than emails. They are typically only a sentence or two long, so your customers can read them on the go instead of thinking, “I’ll get to it later.”
Of course, they’re not just convenient for your customers – they’re convenient for you, too! They’re a lot easier to create then marketing emails, and it’s easy to learn how to send mass text messages.
You Won’t Burry the Link
There’s no doubt that, when done correctly, emails are a lot flashier and attention-grabbing then SMS promotional messages. Emails contain colors, images, and fun fonts designed to elicit an emotional response from the reader.
However, many emails require readers to scroll down to click on the provided link. While this may not seem like a big deal, it can make the email seem like a hassle to customers.
Since SMS messages are so short and cut all the added flash, they provide the links right away. Customers don’t need to scroll or search – the link becomes the attention-grabbing aspect in an SMS message. And let’s face it – the whole point of an email or SMS message is to get them to click on that link, so they purchase your products.
You’ll Seem Tech-Forward
While texting isn’t exactly tech-forward, utilizing it in your marketing plan will make you appear tech-forward and out-of-the-box.
Most companies are still holding on to their traditional marketing techniques. They’re still sending those emails with low open rates and spending big bucks on TV ads. Customers are used to seeing advertisements in these places, so companies need to work extra hard to appear forward-thinking.
By choosing to focus your marketing attempts on SMS messages, you’ll suddenly stand out among the competition. Your customers likely aren’t getting many (if any) SMS promotional messages, so they’ll see yours as refreshing and unique.
Just make sure you don’t overdo it. Nobody wants their phone to be filled with spammy SMS messages. Limit your promotional texts to once a week max.
You Can Foster Communication
Are you interested in hearing what your customers have to say? While we all like hearing that positive feedback, customer criticism is also necessary to improve your company.
Sending out links for surveys in emails may seem like a good idea, but many people will look at it and feel they are too busy to be bothered with a survey.
However, since many people view texting as quicker and easier than responding to an email, the same survey sent through an SMS message may get more responses.
You also may not have to include a link. Simply ask your customers for their opinions and see what they say without being prompted by specific questions.
Of course, SMS messages can be used for more than surveys. Similar to a website live chat, allowing your customers to ask questions or get help with products through text messages is a great way to foster communication and help them feel connected to your company.
Why You Need to Implement SMS Promotional Messages
If you’re looking for the newest trend in marketing, you’ve found it. SMS promotional marketing hasn’t become mainstream just yet, so you can get a head start on the competition by using it now.
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