Table of Contents
- Keep reading as we share the benefits of starting a YouTube channel
- Promote Brand Advocacy
- Ready, Set, Create Great Video Content
Business owners cannot afford to overlook the importance of video as a marketing tool. Video and Live streaming is taking over social media. During the COVID-19, many industries have relied heavily on video to stay operational.
For small businesses, the benefits of video marketing are magnified. It’s worth the time to look into YouTube for business as a video content marketing strategy.
In most cases, all you need is a camera and video editing app. With advances in SmartPhones, you don’t have to invest in experience photography equipment to get started.
Suppose video turns out to be something you enjoy and is profitable. In that case, you can invest in a team and professional content.
Are you ready to learn more about how becoming a YouTube partner can help grow your business?
Keep reading as we share the benefits of starting a YouTube channel
YouTube for Business Has Global Reach
YouTube is one of the fastest-growing social media platforms available for video marketing. It’s a must-have in your arsenal of marketing tools if you’re trying to reach a global audience.
Regardless of how big or small your business, you can find your place on the YouTube platform.
In 2019 YouTube had a reported 1.9 billion monthly logged-in users. The number goes up greatly when you consider the potential number of users that view content without logging in.
Another Stream of Income: Hack the YouTube Algorithm
Hacking the YouTube algorithm is one of the greatest mysteries of the digital era. If you’re about to figure out a portion of it, your channel can enjoy success.
Not only is YouTube for business a marketing tactic, but channels that qualify for the YouTube partner program can also earn residual income. The highest-paid partners earn millions annually.
Of course, these are people that have made their YouTube channels into a thriving business. It shows the potential of doing YouTube for business purposes.
Your Business Will Rise in Google Rankings
Any business owner with a digital marketing strategy already in place already knows the importance of Google rankings. To rank high in the search engines, you’ll need to incorporate search engine optimization (SEO).
Google rankings rely on keywords, link building, URLs, descriptions, and more to rank a business. With a YouTube platform, the more videos you upload, the greater chance your business will rank at the top of Google’s search pages.
To do SEO right, your business needs multiple outlets to get seen. Before social media, all a business needed was a website. Today, you’ll need social media and other avenues to implement your tactics.
You Can Repurpose the Content
Repurposing content from your YouTube channel is easy. You can re-upload smaller clips from a video that people responded to more.
Another useful tool is to created short content for your Facebook and Instagram Story. Or take your bloopers and make a Tik Tok video.
Full YouTube videos can get uploaded to other social media platforms that accept long videos. This is a way to reach people who may not use YouTube or didn’t know your business had a channel.
Does part of your marketing plan includes e-Marketing? Look into an app that allows you to insert a playback of your content into the email.
Promote Brand Advocacy
Brand advocacy is important to growing your brand. These are individuals that are sold on your product and service and what to share their experience.
YouTube has the tools and continues to create ways for creators to expand their reach and create a solid fan base. By creating a strategy to get customers to promote your business during Live streams, you’ll experience positive feedback.
One way to do this is by awarding people with a “wrench.” Wrenches indicate someone is a moderator on the channel. Moderators are people you trust with monitoring the chat when you go Live.
Moderators are unpaid members of your team. They take their responsibilities seriously and make sure your chat abides by YouTube guidelines.
Membership is a relatively new feature on YouTube. People pay a small monthly fee, and in exchange, they receive a members-only badge, emoji, and other perks created by the channel host
Once you’re eligible for the feature, you can offer a single-level membership or multi-levels.
For your perks, give members branded materials like t-shirts, hats, and other merchandise. People that buy into what you’re offering feel like they are valued members of your online family. They’ll also encourage others to show support.
Run Ads Promoting Your Videos for More Exposure
Many of the ads appearing on the YouTube content that billions of people watch each month come from small businesses and entrepreneurs. Investing in ad placement gives additional to your business. Plus, it can help grow your channel.
A popular marketing strategy is to use a highlight from a long-form video to create a promotional ad. When someone clicks on the “learn more” button, it takes them to the video on your channel.
When done right, it’s a good investment with a return on investment that’s measured by your channel’s overall success.
Go Live on Location and During Events
Your Live streams don’t have to be streamed from a set. You can go live from an event, trade show, your place of business, or anywhere. The more you switch-up your location, the more people will engage with your content.
YouTube audiences are looking for an experience. Give them a sneak peek into your business life.
Ready, Set, Create Great Video Content
YouTube for business is a great opportunity to gain exposure for your business because the potential is limitless.
If you’re unsure how to develop a plan, there’s plenty of informational videos available on YouTube. You’re sure to find some great how-to articles online.
Are you looking for more useful information on how you can use technology to grow your online presence? We have you covered. Our business and technology sections are constantly being updated with new articles on current trends.
Keep browsing our site to learn more!