Poland’s E-commerce Market Is Projected To Reach 23.1 Billion Euros By 2025
Poland is an emerging tech hub that could take over Silicon Valley, as many businesses are flourishing, thus contributing to the country’s economy. In such a vibrant digital landscape, the e-commerce market is growing by leaps and bounds. Consumers in the country are increasingly looking to purchase products online, which opens the door to incredible opportunities for international sellers.
The e-commerce market has shown substantial growth of more than 8% from one year to another, highlighting its massive potential. In 2020, the market’s value was around 15.5 billion PLN, and these figures are only expected to reach an impressive level of 23.1 billion euros two years from now. Given these statistics, the odds of succeeding with digital marketing in Poland are high.
A Look Into Polish E-consumers’ Demographics And Behavior
About 37 million of Poland’s inhabitants are Internet users, with many of them also purchasing online regularly. Regarding demographics, both men and women shop from websites, with most e-customers aged 35 to 49. Among Polish online buyers, 40% have an academic degree. Most of these individuals also have a good or average financial situation and live in the biggest cities of Poland. It’s worth noting that the interest in online shopping increased significantly among older residents due to the pandemic. As a result, 39% of these people, aged 55-64, are active on social media, while 94% confirm using digital banking services.
The young generation of consumers is also focused on quick, digital solutions, with smartphones being used more than laptops for online shopping. For this reason, businesses have no choice but to optimize their websites and apps to meet customers’ expectations and needs by enabling convenient purchases. With so many companies operating online, it becomes paramount to ensure that the website generates high traffic, and that’s where a link-building strategy can be of great help. This is a critical aspect of SEO, ensuring the long-term success of an e-commerce business. However, setting a link-building strategy is not the easiest thing to do, so it is crucial to divide the process into smaller steps, including keyword research, backlinks analysis, outreach, and evaluation.
Why Do Polish People Enjoy Shopping Online So Much?
Given that so many residents of Poland are into online shopping, one may wonder about the reasons behind this trend. Well, firstly, online stores offer more options than traditional ones, which means buyers don’t really have limitations when looking for a product they want to purchase. Secondly, online shopping is convenient and very straightforward, and Poles enjoy it because they can get promotions, buying products at lower prices.
Three main elements influence customers’ buying decisions: the low costs associated with shipping, the appealing price of products, and a previous positive experience. For most buyers, reviews play a crucial role when deciding whether to buy a product. The categories of products purchased the most in 2021 include clothing, sportswear, cosmetics, books and CDs, household appliances, and electronics.
Fast Delivery And Green Practices As Key Factors For Success
Most Polish Internet users shop online either on marketplace platforms or online specialty stores. E-commerce platforms are a growing trend, estimated to increase by more than 55% by 2027. This is because of the success of current e-commerce players and new businesses entering the market.
Although the market has become more diverse, Polish buyers prefer to stick to local online platforms and stores, with 75% buying from domestic digital shops and 32% from foreign ones. They buy products from trustworthy brands that have already established themselves as top players in the market. This highlights the importance of brand awareness for e-commerce companies. To reach a wider customer base and generate more and more sales, it’s essential to focus your marketing efforts on international SEO.
While this is the key to expanding globally as a business, it’s important to remember that it takes time, effort, and a well-planned strategy to reap the benefits. Thus, e-commerce businesses should take a look at international competitors first and then test their product or service to determine whether it is suitable to enter the market. It’s also vital to monitor the business’ performance in other countries to determine what can be done for optimization.
In the thriving e-commerce market, two main aspects can determine whether a business is successful or not: how fast the products are delivered and whether they embrace sustainable solutions. Online customers prioritize these things when looking for a product to buy, and the only way to become a top player in the e-commerce market is to satisfy their purchasing needs. For instance, young e-consumers treat the topic of sustainability seriously, and before buying a product, they check whether the delivery methods are eco-friendly. And since the young generation is the e-consumer of tomorrow, it’s paramount for businesses to adapt and meet their expectations in the long run.
The Polish E-commerce Market Offers Incredible Opportunities To International Sellers
At the current moment, the Polish e-commerce market is booming, and it seems there are no limits when it comes to its growth potential. With many consumers buying online, businesses have incredible opportunities to expand internationally. However, to access this market, it’s essential to analyze buyers’ behaviors and understand the factors that influence their purchases.
As the marketplace share continues to grow yearly and younger generations enter the market, it’s likely that the interest in international sellers’ products will only grow in the following few years.
Hence, e-commerce businesses should focus on convenient and quick delivery of products and approach customers the right way to fulfill their needs. Expanding internationally is not a walk in the park, as it involves a lot of business effort, and it’s important to prioritize digital PR and SEO to generate the desired results and meet customers where they are. As Seeders suggests, your website should provide users with a pleasant experience so they can be satisfied and eventually return to your business in the future.
No matter the size of your venture, taking advantage of the Internet’s power in Poland can catapult your company to new heights.
