Do you find it hard to get new clients and grow your law firm? You’re in good company since 78% of small law firms have the same challenge.
It seems like an uphill climb to go from a small law firm and scale-up. There are a few things that you can do to make the process easier and faster.
Read on to learn the top tips to grow your law firm.
1. Create Systems for Everything
What do systems have to do with growing a law firm? Everything.
In an unorganized office, you spend more time on administrative tasks and client work than you should. When you put systems in place, you have more time to grow your practice and take on more clients.
You can use technology to handle repeatable tasks, delegate tasks that don’t generate revenue. A CRM is beneficial for keeping up with leads.
2. Expand Your Network
The legal industry is primarily about people. You’re likely to get a fair share of clients from people you know personally.
You can expand your network by joining networking groups and chambers of commerce to expand your network. That increases your chances of being hired.
3. Use Digital Marketing Strategies
Even if you rely on personal connections to get clients, people will still look you up online. Your online presence often dictates whether people call to schedule a consultation or not.
Attorney digital marketing is a bit different than other B2B or B2C industries. That’s because people don’t really think about lawyers until they need one.
They’ll ask their friends and colleagues for recommendations and search online. You want to make sure your law firm is found in search engines.
More importantly, you need to have a high-performing, high-converting website. That will be enough to generate interest and leads. All you’ll have to do is close the deal.
4. Ask for Referrals
Do you struggle to get referrals from your clients? It could be because you don’t ask them. Most people are happy to make a referral, but they don’t because they aren’t asked.
You should make it a part of your interaction with your clients, especially at the end of a case.
5. Create an Experience for Clients
It’s much easier to get clients to make referrals when you give them something to talk about. You need to make sure that your clients feel comfortable with you and you communicate with them regularly.
This can put clients at ease, and they know their case is getting the attention it deserves. They’ll feel that they’re treated fairly, and they’ll tell people about it.
Grow Your Law Firm Now
In the most competitive industry, it is important to grow your law firm. You need to develop repeatable systems so you can handle more clients and scale your business.
Once you have the systems in place, you can do the important things to grow your law firm. These include digital marketing and asking for referrals.
Did you find this article helpful? Be sure to read the other business articles on this site for more ideas to grow your law firm.