Table of Contents
- What Is a Long-Term Business Strategy?
- 1. Get Clarity on Your Businesses Vision and Values
- 2. Perform a Self-Assessment
- 3. Identify What Market Segments You Want to Focus On
- 4. Make a Plan for Outperforming Your Competitors
- 5. Place Value in Systematic Growth
- 6. Determine the Management Systems that You’ll Need
- 7. Figure Out a Way to Track Your Results
- 8. Focus on the Big Picture
- 9. Be Agile
- 10. Be Open to Fresh Perspectives
- 11. Set Financial Goals
- Develop a Winning Long-Term Business Strategy Today
Did you know that more than sixty-five percent of all strategic plans that businesses make end up failing?
Many business owners make the mistake of thinking that long-term planning is a waste of time. But there is a reason why the world’s top-performing companies create five and ten-year strategies.
Leaders of these organizations recognize that it will be easier for their businesses to stay relevant in the future if they do this. To help you understand why it’s important to develop a long-term business strategy and how to create one, we’ve written a guide. Keep reading and we’ll tell you what is important to know.
What Is a Long-Term Business Strategy?
A long-term business level strategy is a clear roadmap that makes it easier for businesses to accomplish their most important goals. This might include things such as obtaining investments, increasing brand awareness, and increasing revenue.
Creating a strategy often entails identifying a business’s core goals and making plans for how these goals are going to be accomplished. Part of developing a business strategy also involves creating a five or ten-year business plan.
Potential investors usually read these plans in order to gain clarity about whether or not it is a good idea to invest in a particular business.
Once you create a long-term business strategy, you’ll probably find it easier to stay focused on achieving your business’s core goals.
It will also help you understand which business decisions are aligned with the core goals of your business strategy. This means that it will be easier for you to make important decisions.
Suzanne Clark, who is the CEO of the U.S. Chamber of Commerce, often speaks about how the world’s most innovative and resilient businesses always have clear long-term strategies.
1. Get Clarity on Your Businesses Vision and Values
There is a time and place for traditional goal setting. It helps businesses to measure their progress. But it does not help them to understand how or why they’re setting particular goals.
If you choose to focus on results, you’ll probably feel more motivated to take a course of action that takes your company’s needs into account. But businesses that do this often fail to address their customers’ needs.
If you want to pay more attention to your purpose than to your results, you’re going to need to identify and ground your strategy with a certain aspiration. One great way to do this is by identifying your business’s vision for the future.
This will motivate you to focus on meeting the needs of your most loyal customers. After you know what your business’s core aspirations are, you can then start identifying what your goals are.
By having core goals and aspirations, it will become easier for you to serve and grow your customer base. You’ll also be more likely to increase your revenue.
2. Perform a Self-Assessment
When people are designing long-term business strategies, they often overlook the importance of performing a self-assessment. Once you do this, identifying a path for growth and success will become a simple process.
The most common way that businesses perform self-assessments is by performing a SWOT analysis. This is a process that will help you to identify your business’s strengths, shortcomings, opportunities, and threats.
To perform this analysis, you’ll need to understand what your business is doing well and how you can take advantage of this. You’ll also need to know where there is room for improvement.
3. Identify What Market Segments You Want to Focus On
If you want your business to succeed, you’ll need to identify particular segments of the market that will be most likely to invest in your company’s products and services.
Those who have the greatest need for your business’s products and services are more likely to turn into long-term customers. By aligning your long-term strategy with the needs of these customers, you’ll increase your customer’s lifetime value and will lower your customer acquisition costs.
4. Make a Plan for Outperforming Your Competitors
If you want to create a great long-term strategy, you’ll need to know how and why your company will offer value to your customers. Businesses that do not make plans for beating out their competitors tend to get stuck in patterns of sameness. They have nothing unique to offer, and their sales tend to suffer.
To make a plan for beating your competitors, you should first do some research to find out who your competitors are. Ask yourself what kinds of products they are selling and pay attention to how the products that your business offers are different.
You’ll then need to clarify your message by making clear how your products are unique and valuable.
5. Place Value in Systematic Growth
A company that grows is a company that thrives. If you want to invest in important things such as technology and marketing, you’ll need to have a systemic growth plan.
This plan should explain what market niches your business will focus its marketing efforts towards. By doing this it will be more likely that your company will meet its targets.
6. Determine the Management Systems that You’ll Need
Your business’s managers are the leaders. They’re the ones who know how to develop, assist, and inspire your workers to perform at their best.
It’s a good idea to set up regular check-ins with your business’s managers to make sure that they have the right resources for succeeding at their jobs.
You can also take the opportunity to remind your team what your business’s core goals are and what your strategies are for accomplishing them. And make sure that you help new employees understand what your company is about, and what your long-term vision is.
7. Figure Out a Way to Track Your Results
If you set goals without creating a way to measure whether or not your business is accomplishing them, you’ll have no way to tell whether or not your long-term strategy is working.
Therefore, make sure that you are continually evaluating your metrics. If you are not meeting your metrics, figure out what the problem is and develop a solution so that you can get yourself back on track. If you don’t know how to evaluate your metrics, it’s a good idea to hire a business strategy consultant.
8. Focus on the Big Picture
The business landscape is constantly changing. If you choose to only develop quarterly business strategies, you’ll be robbing your business of its ability to prepare for uncertainties in the future.
The world’s top businesses treat their strategies as yearly cycles. They are continually reviewing and updating their five and ten-year strategies.
Every time that they make short-term decisions such as hiring new employees or launching new products, they check to make sure that these decisions are in alignment with their long-term strategies.
9. Be Agile
It’s possible to focus on long-term success while also remaining agile. You should periodically be assessing long-term external influences and making decisions that are informed by the new information that you collect.
Even though you’re planning for the long-term future, it’s still important to know when and how to make a shift. For example, businesses that quickly implement new strategies for cutting transportation costs when gas prices are high will be more likely to succeed in the long-term future.
10. Be Open to Fresh Perspectives
Most businesses are more transparent than they used to be. One of the reasons for this is that they are hiring younger employees who tend to value inclusion and openness.
When your business is developing a long-term strategy, make a point of including the perspectives of your younger employees.
Even though they may not have worked for your company for nearly as long as your managers and leaders, they’ll be able to offer unique perspectives that might help you to develop a winning long-term strategy.
11. Set Financial Goals
Describe what your five and ten-year financial projections are. Financial projections are informed forecasts of how your business expects itself to perform financially. This should include things such as revenue growth, profit, and expenses.
Develop a Winning Long-Term Business Strategy Today
If you want to develop a great long-term business strategy, it’s important that you make use of the top tips and strategies. You should get started by identifying what your business’s vision and values are. You should also make sure to focus on the big picture and develop systems for assessing your results.
If you want to find out more about running a successful business, be sure to check out the Business section of our blog.