Seven Traditional And Modern-Day Marketing Tactics You Should Incorporate For Your Business.
Starting a business may be easy. But growing it isn’t. For a business to succeed, it needs many things. A viable idea, a productive niche, customers, and a valuable product or service. However, the most challenging thing of all is marketing your business. Without a proper marketing channel, how will you succeed? If no one knows about your business, no one will buy it. It will not succeed. Thus, finding the correct marketing plan is of utmost importance.
There is digital marketing and traditional marketing. Choosing between the two can be challenging. But what if you didn’t choose? What if you created a marketing plan incorporating traditional and modern-day marketing options?
Modern-day marketing tactics
Digital business card
Professionals have been using business cards for ages. It is the first form of contact between two people/brands. With digitization, digital business cards are in style. It allows people to connect even without meeting physically. One of the most effective marketing technologies, digital cards use both traditional and modern methods to promote your business.
Podcasts
The number of people listening to podcasts every week keeps increasing. In the United States, 80% of the population listens to podcasts daily. It is a good number for businesses, as they can use it to promote their business. You can market your business using podcasts in two ways:
- Start your podcast
- Become a guest on someone else’s podcast.
A few podcasts are running internationally that can benefit your business. All you need to do is go and talk on the podcast about your products/services. You can hire a team to run a podcast for your business if you want to. It doesn’t require many technicalities or heavy investment. And if it is successful, you will see high conversion rates.
Social media
Social media is one of the best modern-day marketing approaches. You can undoubtedly benefit a lot from this for your brand. A few businesses started on social media are reaching new heights of success. So, for a brand, using social media can help them achieve good credibility and trust among their target audience. You may find it intimidating, but it gets easier with time as you continue to post. Hiring a social media manager is the way to go. If this isn’t possible for small businesses, the owner or an employee will have to suffice. Tips:
- Use the social media your target demographic is using.
- Be authentic with your posts.
- Post about your products, but don’t oversell. A few posts can be about celebrating a festival or other things in the community.
- Respond to many people who sent you DMs or commented on a post. Even reply to a negative reply. How you reply to negative comments helps you get people’s attention too.
Influencer marketing
Today, influencer marketing is the best way to create your brand. It creates awareness about your brand quickly. This technique is all about working with influencers on social media with high engagement and followers. If they tell people about your product, the consumers will listen. You can work with influencers for free or send them products for free.
Traditional marketing tactics
Phone calls
It’s basic and good. Call up your consumers. They will prefer it over emails or other things. It makes things personal, which they appreciate a lot.
Direct mail
Consumers still like to get postcards, newsletters, and brochures. It can be the last straw that makes them buy your product. But, if your target customer is a millennial, they will appreciate direct mail. So, don’t write them off just now.
Guest posting
Guest posting is a traditional marketing strategy. It still works, like blogs. Writing guest posts on a high DA site gets you attention, a backlink, and traffic. With the right strategy, it can help your business grow manifold.
Public relations effort
PR, or public relations, has a high ROI. When your business is in crisis, the ROI of PR is measurable. PR is about maintaining a good image of the brand or business with the audience.
Marketing Tactics: Conclusion
Use a combination of the ones suitable for your business. Also, remember that not every one of these tactics will work for you. However, keep trying until you find the ones that do. Also, be consistent with your marketing efforts to see results.
