The Hyundai Motor Co. happens to be “on track” for seeing the sales rise of 4.4% to vehicles numbering 734,000 in U.S. in this year, after even the capacity constraints of factory have limited growth of automaker’s sales to just 1.2% in first half, according to the US chief of carmaker.
Hyundai Motor America’s CEO, John Krafcik said on automaker’s Equus sedan 2014, “Our year is going well if you measure it by, ‘Are you selling everything you can build?’ It’s a sign that we don’t have enough capacity. We frequently can’t meet the demand for a specific model.”
The slowest sales growth in US in 5 years is being forecast by Hyundai after streak of 13 years in which Hyundai did combine with the affiliated Kia Motors Corp. for gaining market share of US. The companies which are Seoul-based have trailed the sales growth industrywide in each month since the previous September, constrained due to plant capacity as well as battling more of competitive automakers who are US-based.
Kia and Hyundai sold utility vehicles and cars up to 638,361 this year in June, with 1.1% decline, as according to the researcher Autodata Corp. The deliveries industrywide rose by 7.7%.
The sales of Hyundai would accelerate in 2nd half as it would boost the production a bit, according to Krafcik.
The Quality Push:
Chairman of Kia and Hyundai, Chung Mong Koo, tends to be emphasizing one push for improving the quality rather than adding to the manufacturing capacity of North America. This has tested ability of automaker to build adequate vehicles for keeping up with the demand in auto market of US on exceed around 15M sales in this year 1st time since the year 2007. Any time you purchase a new or used car remember to get a PPSR revs check.
Hyundai does not rule out constructing a factory, but there aren’t any plans of doing that yet, according to Krafcik.
Executive said, “We’ve taken a couple year pause on adding incremental capacity. I can’t say when that pause is going to end.”
The target of 734,000 was provided by Krafcik for the deliveries of Hyundai in March. This will be smallest gain annually since the year 2008, when sales of Hyundai fell 14% amid 18% plunge industrywide, as according to Autodata based on New Jersey-based, Woodcliff Lake.