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Approximately 70 percent of the business owners polled in a recent survey claimed that promotional products were effective when used to help achieve marketing goals. The type of promotional products you use in these marketing campaigns will rely heavily on your industry and customer demographics. A custom t-shirt is a promotional item that has a nearly universal appeal.
Regardless of what message you are trying to convey to your audience, Custom Shirts can help you get the point across. Designing an appealing and informative t-shirt will be a piece of cake if you rely on the help of an experienced supplier.
Are you trying to figure out how to use custom t-shirts to promote your small business? If you answered yes, check out the great suggestions below.
Award Consumers in Social Media Giveaways
The promotional product industry has grown by nearly three percent in the last five years. Most business owners understand how valuable the right promotional products can be in their attempt to attract a wider audience. If you are looking for a way to marry the effectiveness of custom t-shirts and the mass appeal of social media, hosting a contest on a popular website like Facebook or Instagram is a fantastic idea.
Having success with these types of contests will require you to do things like:
- Clearly laying out the rules of the contest in detail
- Request likes and comments on your original contest announcement
- Provide photos of the custom t-shirt you are giving away
- Set a date when the drawing will be made
By following these guidelines, you can host a t-shirt giveaway that can help you promote your brand all over social media. Hosting these contests every few months is a great way to keep consumers engaged and interested in what your company is up to.
Provide New Customers with T-Shirts When They Make Their First Purchase
Modern consumers want to feel like the companies they give their money to value them. If a new customer feels like they are just another number to your business, they may start to look around at what your competitor is offering. Setting up a system that provides customers with prizes when they make their first purchase is crucial to the continued success of your business.
If a person feels like they are valued by your business, they are more likely to remain loyal. On average, acquiring new customers is up to 25 times more expensive than retaining the ones you have. The money spent on these custom t-shirts will pale in comparison to the income they can help you generate in the future.
Use Custom T-Shirts to Show Your Commitment to the Community
Using custom merchandise and t-shirts doesn’t have to be solely about making more money. If you are looking for a way to show your commitment and loyalty to your community, sponsoring a local club, senior citizen group or youth sports team is highly beneficial. The great thing about custom t-shirts is that they can be designed to feature any logo/information you want. Most organizations that receive sponsorship from a business will have no problem wearing their merchandise at public events.
By using custom shirts in this manner, you can kill two birds with one stone. The organization wearing your t-shirts will be like walking billboards for your business. These shirts will also be an indication to potential customers of how much your company cares about the community it resides in.
If you are going to be ordering large quantities of t-shirts for a local organization, getting a great deal should be your main focus. Getting a few estimates from the custom t-shirt manufacturers at your disposal is the only way to ensure you get the best possible deal.
Let Your Audience Design a Company T-Shirt
If your main goal with a new marketing campaign is to make consumers feel engaged, getting them in on the custom t-shirt design process can be effective. Allowing consumers to submit t-shirt designs for your company is an excellent way to increase brand visibility. Promoting this contest on your website and social media profiles will help you increase the number of submissions you receive.
Before you start promoting this contest, be sure to figure out how you are going to use the winning design. Ideally, you want to use the winning design in a limited run of custom t-shirts and hats. By making this a limited run, you can host this contest a few times of the year. Not only does this give more people the opportunity to win the contest, but it also allows you to promote your business frequently.
Get Into the Collectible T-Shirt Game
Remember the popularity of Beanie Babies in the late 90s? One of the main tactics this company used to create this phenomenon is the illusion of a limited supply. If you want to use this tactic on a small scale for your business, then creating a line of collectible custom t-shirts is a wise move. Making this campaign successful will require you to come up with a great shirt design.
Using pop culture references or even popular memes as the basis for this design can make it more appealing. Releasing a limited run of custom t-shirts can help you create a lot of press for your business. Working with an experienced custom shirt creator is essential to the success of this marketing campaign. Try looking at the portfolio of previous work a t-shirt creator has done in the past to get some inspiration.
What Are You Waiting For?
As you can see, there are tons of ways to use custom t-shirts to promote your business. Before choosing a marketing method that works for your company, you may want to perform some market research. Looking at how your competition is using these promotional products can be helpful. With this market research, you can get a feel for what consumers are responding to. This information is going to aid in creating a winning custom t-shirt strategy.