What is a Brand Identity?
As a business, building a brand identity is crucial to your success. In fact, 81% of consumers need to trust a brand before making a purchase or recommending it to others.
If you’re a new business, creating a brand identity can be overwhelming since it’s easy to get off track. Luckily, all you need to do is learn more about brand identity and what you need to do to create one that stands out.
Keep reading this guide to learn everything you need to know!
What Is Brand Identity?
Brand identity makes up the visible elements of a brand that distinguish it from competitors. Remember, brand identity is how the brand owner wants customers to perceive the brand.
A brand identity system consists of various elements, such as:
- Brand name or words to identify your company
- Business logo or the most recognizable part of your brand
- Images and graphics that represent your brand
- Typography or fonts for branding materials
- Color scheme or the visual elements of your brand
- Tone and voice or how you want to come across to customers
- Catchphrase or a slogan that you use in marketing campaigns
Overall, your brand identity design should allow all these elements to come together to give your brand a unique personality.
How to Build a Brand Identity
To build a brand identity, you need to implement a plan. It’s best to take specific steps that include:
Define Who You Are
Before diving into brand development, you must know who you are as a brand. To do this, you’ll need to answer questions like:
- What is your mission?
- What are your values?
- What kind of brand personality do you want?
- How are you different from your competition?
- How do you want your brand to communicate with people?
Don’t worry too much if you’re having trouble with these questions. You simply need to reflect on why you started your business in the first place. Also, think about what makes your business special.
Create Your Brand Foundation
Next, you need to create a foundation for your brand. You’ll need to pin down design ideas for your logo, colors, and typography to do this.
Be sure your logo design clearly communicates your brand identity and is simple and visually appealing. You must also be strategic with colors and consider how people perceive them.
For example, green is a versatile color that makes people think of nature, while purples convey royalty and may work for a luxury brand.
Once you create your foundation, you can begin designing your social media pages and website.
Get Professional Help
If you have a lot of branding ideas, it can be challenging to put them together to form a solid brand identity. Finding a company to help you plan, design, build, and launch your brand is well worth it.
For example, you can partner with Tarkenton for opportunities to grow your brand effectively.
Build Your Brand Identity Today
Understanding more about what a brand identity is will help you successfully build one for your business.
Remember, building a brand identity involves consistent use of the brand identity elements that define your business. Before you know it, customers will begin recognizing your brand by just the logo or catchphrase.
Read the rest of our blog articles today to learn more helpful business tips!
