Did you know that 79% of households still read or at least scan direct mail ads? Even though we are living in a digital marketing world businesses are still spending money to print brochures. If you are wondering “what’s a brochure?” we are going to cover that in the post below.
Keep reading to learn everything you need to know about this effective marketing strategy.
What’s a Brochure?
Before why dive into the benefits of brochures let’s chat about what exactly they are to gain a better understanding. Brochures are a paper document that is used for advertising. This document can be folded into a leaflet, a pamphlet, or a template.
Typically, these paper documents are used to introduce a new company, new products, or new services to potential or existing customers. They can either be given out in person, or they can be placed in high traffic locations, or pay to have them distributed inside your local newspaper.
Creating a Brochure
Creating a brochure can be fun when you have an idea of what direction to take. If you need to spin the creative wheels, in the beginning, you can take advantage of brochures templates to guide you during your creation.
You can download the best template for your needs and edit it to your liking. Choose the page size you prefer and then add text and images that fit with what you want the end-user to learn.
You want to make sure you include a call to action (CTA) for the person reading the brochure. You can direct them to your website, or direct them to send you an email, or have them follow you on social media. If you have a sticks and bricks business you can add a coupon as an incentive to come into your place of business.
Effective Brochures
The point of creating a brochure is for it to be effective, if not you are going to waste your money and not be happy with your results. There are some key components to keep in mind in order to create an effective brochure.
Charts & Graphs
If your goal is to inform on stats then adding a chart or graph will help persuade your potential clients to contact you. If there are sales figures that will help you seal the deal then a chart or a graph would also make your brochure more effective.
Graphics
You do not want to use just any graphics – you want engaging graphics to capture your audience. An engaging graphic will have a dual effect of catching people’s attention and informing them about what you have to offer.
Ready to Create Your First Brochure?
Now that you have the answer to the question “what’s a brochure?” along with some tips to make an effective one, it’s time to get to work. Have fun while you are creating your brochure. The more fun you have the more it will show in your final product.
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