Campaign creation is an important part of any solid marketing strategy. Regardless of what type of company you are running, campaigns can be very helpful for your business’s future.
Nowadays, there are a lot of different types of campaigns. This means that you need to know what type of campaign will fit your needs the best. For most companies, this will be some sort of digital campaign. It could be in the form of an email campaign, or for example influencer marketing. If you are using a couple of different methods with your campaign, UTM tagging is a very crucial part. It should be taken into consideration already when you are planning your campaign. But what does UTM tagging mean, and why is it so crucial for your campaign’s success? Let’s find out.
What Does UTM Tagging Mean?
Digital marketing and campaigns have a lot of different terms that are not familiar to anyone, who doesn’t have previous experience in this area. To get the most out of your digital campaigns, you obviously need to know what these terms mean. UTM tagging means tagging different ways of traffic entering your site from digital campaigns.
For example, Google Analytics UTM tools help you with tagging different groups with UTM tags or UTM codes, as they are sometimes called. This way, you can follow how the visitors end up on your website.
How Can UTM Tagging Be Used With Your Campaigns?
As we explained in the previous part, UTM tagging will help you to recognize where the traffic is coming from to your website. If it’s still not very clear to you, or if you are new to the digital marketing world, let us help you with the following example.
Let’s say that you have an online retail store that sells cosmetics and candles. Your products are high-quality, reasonably priced, and aesthetically pleasing, but your website is not getting enough visitors to gain as much profit as you wish. This is where digital campaigning can help.
You choose to create an email campaign and also use some influencer marketing. You will create a mentioned email campaign, and make deals with influencers to promote your products. All of these campaigns will include links, in which you can put the tags in. After a week or so after launching your campaign, you will see that the number of visitors to your site has increased a lot. With the help of these tags, you can differentiate, whether you have gotten new visitors from email marketing or with the help of the influencers.
The Data You Can Get Out From UTM Tagging Is Very Important For Your Future Campaigns
Why is it important to know where the visitors have come from to your site? Simply for future campaigns! This way, you will know where to put your efforts and resources, and what will be the most effective method. This way, you can create even more effective digital campaigns in the future, and gain even more traffic to your site.